During times of business disruption, such as the current COVID-19 pandemic, demand for your products and services may vary from the norm. Relationships with customers and channel partners need special attention. In some industries, customer buying behaviour has put a renewed focus on e-commerce.

To manage cash flow and operations and ensure your business is positioned to resume to normal in a few months, adapting to consumer behaviour and maintaining your pipeline of sales and prospects is critical.

For more information, visit https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/covid19-sales-marketing-planning